run your like clockwork.
Well, I like to think of web fundamentals as just like gears and cogs in a clock... they all serve a purpose. No one gear is more important than any other and when one goes - they all go.
So grease up your gears, oil your cogs, and your site will run like clockwork.
How can STMPNK help you?
It’s the easiest part – but in many ways it can feel like the most difficult. In fact, I’m confident anyone has the ability to manage their own website. I’ve put together this series of guides to walk you through your first steps in setting up your website.
Branding is your unique identifier – it’s what separates you from your competition. In this section I’ll talk through the importance of a strong brand and give you some tips and advice on how to take yours to the next level.
Search engine optimisation is arguably the most important aspect of your website. After all, what use is a fantastic small business website if none of your customers can find you? In this section I’ll take you through the basics of SEO, how to get on the map and what you should be aiming for in the long- run.
UX should be at the heart of everything you do on-site. In this section I’ll talk you through the fundamentals of UX and give you some considerations to bear in mind when designing your website.
Once your site is up and running, you’ll want to report on its successes (and failures) to help drive further optimisation. In this section, you’ll learn how to set up Google Analytics and some of the awesome things it can do!